In response to the COVID-19 pandemic and the challenge of maintaining a 1.5-meter social distance, a unique solution was conceived in the spirit of Hermes/Petit h. This concept involves providing playful measurement tools at Hermes and Petit h showcase stores. These tools, designed to assist customers in keeping the required distance in queues, are infused with a sense of fun and optimism, characteristic of Petit h's style.
These interactive tools are more than just practical; they transform the waiting experience into something enjoyable and memorable. Decorated with witty messages and illustrations that reflect the brand’s playful aesthetic, they bring a light-hearted touch to a necessary safety measure.
This creative approach turns a compliance task into an engaging and positive experience, demonstrating how challenges can be met with inventiveness and a touch of whimsy, aligning with the cheerful ethos of Hermes/Petit h.