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BRAND NEW HAPPINESS
2023
Designed by Bom Noh
In the age of fast food, where speed and convenience dominate, Brand New Happiness 2023 mirrors quick access to happiness through consumerism.
Modern businesses persistently promote buying services and products in pursuit of happiness, governments emphasise individual happiness for the benefits. Wellness/happiness have transformed into commodities, becoming a form of psycho-politics that diverts attention from societal and political issues, driving people to chase the illusion of pursuit of happiness.
Brand New Happiness pulls a dialogue on individuals' anxiety concealed beneath the facade of positivity promoted by the happiness industry.
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