Bom Noh, a Busan-born South Korean conceptual designer based in the Netherlands, holds an academic background in Fine Arts and research-based design from Korea and Holland. Noh's work delves into sociocultural and transcultural phenomena, focusing both locally and globally. Noh's approach involves close examination of her surroundings, uncovering often unnoticed and concealed phenomena that are highly relevant to the contemporary era. She aims to spark discourse, revealing fresh perspectives through a fusion of meticulous observation and critical inquiry. This distinct approach characterises her body of work.